29Rooms’ theme Turn It Into Art is a call to action to celebrate the transformative power of creativity. It is a journey into the power of Art: to unify, heal, and uplift; to provoke new ideas and new actions.
At this year’s event, we invite the bold creative leaders of tomorrow to shine their light and celebrate the indomitable spirit of Art. We activate a new generation of change-makers, creators, and trail-blazers in the process.
When we encounter art, our spirits are lifted and perspectives are shifted. Picasso famously said, “Art washes away from the soul the dust of everyday life.” In celebrating Art's power to transform, we open our eyes to the most transformative idea of them all: the radical possibility our own imagination.
Creative Direction: Piera Gelardi and Albie Hueston
Experiential Design Lead: Jennifer Whitney
Experiential Designers: Dana Otto, Aleks Garin, Rosie Li
Graphic Designer: Paula Volchok
Event Photography: Jessica Nash, Patricia Lopez Ramos