Away
Above the Clouds

Agency
Good Friends

Role
Creative Director

Holiday travel can evoke anxiety, frustration and a lot of unneeded turbulence. In partnership with Away—the global lifestyle brand that’s on a mission to transform travel—we created an immersive pop-up that accentuated the feelings of calm and relaxation found high above the clouds, far from the chaos of holiday travel.

Equal parts functional retail and brand story, the activation allowed visitors to shop Away’s lineup of travel essentials all while transcending typical holiday shopping turbulence.