Sierra Club
Forest Bath

Agency
Good Friends

Artist
Sam Cannon

Music and Soundscape
James William Blades

Role 
Design Director
Design Production

In partnership with Sierra Club and Life Is Beautiful Festival, Forest Bath—a 35,000 square foot immersive digital forest—invited attendees to experience a multi-sensory guided meditation in the middle of downtown Las Vegas.
 
Forest Bath was created for visitors to contemplate their relationship with the natural world in an unexpected space. Taking inspiration from the Japanese practice of “Shinrin-Yoku” (meaning “forest bathing”), festival goers were invited to wander, reflect and relax in sound and visuals drawn from Earth’s healing resonances and beauty. 
 
Utilizing digital projections, stage lighting and 360-degree sound design, we invited attendees to experience a one-of-a-kind, multi-sensory guided meditation. This Forest Bath connected tens of thousands of attendees with ‘nature’ — juxtaposing a peaceful, lush environment with a vibrant cultural event. Over the course of 3 days, more than 15K visitors used their RFID wristbands to sign up to join Sierra Club in their fight against climate change.

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NV: Life is Beautiful Music Festival – Day 2
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NV: Life is Beautiful Music Festival – Day 2
NV: Life is Beautiful Music Festival – Day 2
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NV: Life is Beautiful Music Festival – Day 2
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NV: Life is Beautiful Music Festival – Day 2
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