The OutThere Lab
Early Spring Creative
We created a space that brought notions of the ‘out there’ inside—pairing product against the backdrop of their use cases.
The OutThere Lab acts as a reimagined community resource center. Inside, the latest Arrivals collection is organized into various head-to-toe “packing lists” built to withstand desert, rainforest, and Arctic tundra climates. By traversing each weather-specific zone, users experience sensory and tactile conditions that beckon the use of the latest Arrival’s launch.
Each detail, from the translucent polycarbonate partitions to the nature-themed soundscapes, empowers users to revisit their primal instincts. The space acts as a toolkit to embrace the elements—not one in search of rescue, rather one that embraces the journey within the world at large.