LEGO
Rebuild the World

Agency: 
Imprint Projects

Role:
Creative Director

Imprint Projects helped LEGO® bring to life the global “Rebuild the World” campaign. To make this message relevant and meaningful for children and their families, we organized artist collaborations, city-specific installations, and community events that addressed local, civic issues.

In Oakland, we partnered with artist Masako Miki and community leaders to help kids design a playful, resilient city. Artist Margarita Cabrera led the youth in Houston to reimagine their connection to nature and create playful green spaces. Over 1,500 young people came out to reimagine their hometowns and design imaginative new buildings for the future.

Oakland

Houston